Scaling Global Impact Through Storytelling
Our vision is for a world where shared human understanding and global equity are driven by stories deeply connected to their places of origin.
Our mission is to build an interactive platform that honours the human instinct of storytelling, by anchoring digital narratives to their true geographical homes. Through this scalable technology we empower schools, inspire creators and build deeply connected global communities.
Our core values are:
- Rooted: We honour the deep time and complex geography of the Earth. Our work is grounded in heritage and authentic local voices.
- Agile: Like the Gecko, we move lightly and adapt quickly. We bridge the natural and cultural worlds with seamless technology.
- Equitable: We believe every place has a story and every story deserves its place. We democratise access to global heritage for learners everywhere.
- Collaborative: We build ecosystems where communities can share, learn and grow together.
Our Brand Mascot: The Gecko
In a slip of sun-warmed rock, on an island older than memory, a gecko wakes. She is small and no heavier than a whisper. Beneath her skin lives a lineage that stretches further back than mountains, further than forests and further than the names humans have given time.
Her toes unfurl against stone shaped by vanished seas. Each surface holds stories pressed into it long before she came and long before anything that looked like her existed. Across continents and centuries humans have sensed something of her quiet antiquity. In desert villages, island homes and forest edges geckos slip through stories as easily as they move across walls. Geckos are omens, guardians and messengers of luck or change.
Our gecko lives not only in the deep time of the Earth but in the shared imagination of people who have glimpsed the mystery she carries.
Her footprint serves as our main logo icon, acting as a constant reminder that every story leaves a mark on the Earth. We use colours and textures that ground ourselves in her ancient history. We place the gecko alongside diverse global imagery, ranging from island landscapes to desert villages, to show she transcends physical borders. We position the gecko visually bridging natural elements like leaves with cultural items like ancient pottery to represent the connection between the Earth and human heritage.
Our Products – Bring The World Into Your Story
EarthHero: a powerful spatial storytelling software engine that anchors digital narratives to physical geography. It provides the hidden infrastructure that lets organisations map their data to power education and heritage at scale.
EarthMuseum: a free-to-use digital platform that reunites global heritage with its physical roots. It allows anyone anywhere to explore a living map of human and natural history while giving heritage organisations a new way to share their collections.
EarthLearn: transforms how children aged 7 to 14 understand the world by linking subjects like science and history to real geographical places. It provides schools with ready-made interactive programmes that make global issues tangible and engaging.
EarthBespoke: takes our proven deep-mapping technology and customises it for your specific needs. It provides large organisations with proprietary white label platforms to tell their own spatial stories.
Our Governance Structure
The EarthMuseum Group operates a hybrid structural model. This ensures we can drive global social impact, while maintaining a commercially viable technology engine.
Clear boundaries between our not-for-profit and for-profit arms are important for funding, intellectual property management and operational clarity.
The Earth Museum Not-For-Profit delivers social impact, public heritage access and globally connected educational programmes via EarthMuseum and EarthLearn. The Earth Museum Trading focuses on commercial software development and bespoke technology solutions.
The Earth Museum Not-For-Profit (registered in England and Wales: 10740461)
The Earth Museum Trading (registered in England and Wales: 12042302)